Teva Pharmaceutical Industries Office, 1800 m²

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Integrated Teva's corporate identity into the service office

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Like a city, an office can have its own "parks, squares, and alleys." Vegetation and natural materials form the framework of the space. «Green infrastructure» becomes a center of attraction and points for relaxation.

Cores and corridors are the key elements of the office "skeleton." There are several of them at different scales, and they are what form the structure and the daily routes of employees. Intersection nodes turn into navigation points: this is where maps, signs, and brand accents are located. Work zones and common areas are integrated along the routes, creating a clear movement logic and the "pulse" of the office.

Minimizing visual noise: we primarily transform the corridors and cores, while the open space remains a neutral backdrop.

Vista points at the ends of corridors become accent spots, housing brand installations and art objects that convey the company's values.

The navigation is built on the concept of avenues, streets, and blocks, where blocks represent the open spaces. There are three different avenues: Science, Health, and Future Avenue. This creates a subtle gamified effect ("I'm in Harmony," "Let's go to Hope"), while the concept remains simple, resonant, and convenient for employees.

Based on the navigation concept, we identify specific walls and zones for the integration of the corporate identity.

We use a master plan to mark key points where navigation is especially critical—intersection nodes, corridor turns, meeting room entrances, and locker areas.

Strengthening identity in key spaces: Large meeting room—as the central hub for events and guest meetings.

Meeting rooms for 3+ people—essential areas for internal collaborations and presentations.

The brand is actively represented in high-traffic areas and cores (corridors, flow intersections, coffee points, locker zones). Here, the saturation of green—Teva's signature color—is key. It energizes, refreshes, and helps reinforce brand identity recall.

In key navigation nodes, branding becomes a vital part of identity. These are maximum-traffic zones where visual accents assist with orientation and create a sense of a "unified home."

The Large Meeting Room is the office's strategic center. As the site for major events and congresses, it serves as the brand's showcase. The space receives specialized styling: patterns, corporate colors, and elements highlighting Teva’s mission and values.

The Reception Desk is the first point of contact between visitors and the company. It must clearly communicate the brand identity through materials, lighting, and graphics.

In this way, the office becomes not just a workspace, but a place where employees and guests experience the Teva philosophy.

Working zones remain calm and psychologically comfortable, while corridors and hubs are infused with the brand's energy, creating rhythm and maintaining dynamics.

In work spaces (open-spaces, private offices), we have carefully preserved the original atmosphere of the serviced office and softly added navigation elements, textiles, and soft pieces in corporate style shades.

This allowed us to maintain a calm background that does not distract from work.

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© 2026, Teva Pharmaceutical Industries Ltd.

Consultation from Alexandra Lavrova on the development of an author's project

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